Insider Secrets of the Experts

Module 1

Developing Your Marketing Blueprint

Almost all advertisements
fall short of the advertiser's
expectations and most of them
are just a plain waste of money!

How can we say that? Just look around you
what do you see Ads, ads, ads everywhere! How
many of them actually make you stop and pay
attention. Not many, right? Why? Because most of
them just look good. They make fatal mistakes that
kill their marketing strategy.

They DON'T:

• Capture the attention of the target market
  
• Give enough information to make
  the decision making process easy
  
• Minimize the risk of taking the next
  step in the buying process
  
  Now think about this
  3,500 a day
  24,500 a week
  1,270,000 a year
  
  That's how many marketing messages people are bombarded by in those time frames.
  

By using the same strategies and tactics that work just as well with small budgets! We'll show you what they are and how you can use them. Still not convinced?

Just look at all we'll be covering in Module 1 alone

• Designing effective marketing materials
  using the 9 point system
  
  
• How to get business to come to you
  
  
• Marketing is finding out what your customers want and giving it to them, but how do you find out what they want?
  
  
• What is the difference between Strategic Marketing and Tactical Marketing?
  9 out of 10 small businesses miss the
  most important component.
  
  
• What is Info-Marketing?
  What is Guerrilla Marketing?
  Why is the combination so explosive
  
  
• How to identify your USP
  Unique Selling Proposition.
  Your USP is the reason why your prospect will do business with you instead of your competition. It should answer these 4 questions.
  
  
• What's MWR (Most Wanted Response)? What happens if you don't know it?
  
  
• Designing marketing materials that Sell.
  - Choosing the right colors
  - Choosing the right graphics
  
  
• Copywriting
  Yes, you can write! And we'll prove it!
  
  
• Fight for their attention with your headline!
  First, choose your weapon pain or pleasure
  
  
• Why to keep their attention you have to:
  
  • Shake their confidence in what
    they are doing now
    
  • Build their confidence in you
    
  • Wow them with your service
    
  • Address their objections.
    
    
• How to choose the right Guarantee
  It can make or break the sale
  
  
• Roll in the testimonials
  How to ask for and get all the testimonials you want
  
  
• Make it easy to contact you
  
  
• The win - win bonus pile on
  How to choose the right bonuses
  
  
• Using Premiums. Bulky mail gets opened
  
  
• Choosing your mailing list
  

How you market your business has a lot to do with what you think, feel and know about marketing.

"If you are making your decisions based on wrong or incomplete information you could be throwing away thousands of dollars and quite possibly your business"

Answer these 2 questions:

• Have you ever said "As soon as my business makes xxx amount of money I'll spend some of it on advertising?"
  
  
• How do you allocate the amount of your marketing budget? Is it 10 or 15% of your gross or net sales?
  

If you answered YES to either one of these questions you need to listen to this module.

Are these statements part of your everyday thought process?

• "If they don't know they won't come"
  
• "The Lifetime value of my customer is..."
  
• "I want 20 new customers so let's see
  exactly how much money I need..."

If not, definitely be on this module

Setting Your Marketing Goals

"If you don't know where you are going how will you know which way to go?"

As you are already learning through this Marketing Blueprint Series, having a systematic approach to marketing is essential to effective marketing.

Goal setting is a wonderful tool if used correctly.
Here are the 10 points we'll cover for using this essential tool:

1. How to identify the end result you should achieve. Hint, it's more than just increasing your gross sales
   
   
2. How to turn an end result into something measurable
   
   
3. How to set your track for actually reaching your goal
   
   
4. Is your goal a "reach" for your business? It should be.
   
   
5. Creating a focal point that prescribes your marketing activities
   
   
6. "The process" - know exactly what you want to do and what needs to be done to achieve it
   
   
7. Should you be the one who is responsible for the goal?
   
   
8. How can failing to reach a marketing goal be a good thing?
   
   
9. What are the pitfalls of setting marketing goals?
   
   
10. You've reached your marketing goal. Now What?
    

Putting your implementation plan together

Now that you have identified and set your marketing goals, you need an implementation plan.

Setting your marketing goal is like getting a map and choosing the road you will take to reach your destination, but as we know you need a lot more than a map when you go on a long road trip.

Most people don't achieve their goals because they don't have an implementation plan. And that's what I'm going to show you. This is my time tested 7 point implementation system that I have successfully used to implement many complex projects.

1. What's in it for you?
   You are more likely to do whatever it takes,
   if you start with the end in mind.
   
   
2. Choose THE Goal and the means to achieve THAT goal
   
   
3. Acquire the "How to" information you need
   
   
4. Who is in your Support Team?
   No matter how gifted and intelligent you are you can't do everything yourself.
   
   
5. Chunk it!
   Break into modules and make it your own
   
   
6. Skills & Resources
   Evaluate and determine if you have what you need to implement your plan.
   
   
7. Constructing your Action Plan
   

What you should know before contacting a graphic designer!

Want to know how you can get the fastest turnaround with the best quality at a great price?
Be prepared before you pick up the phone to call your graphic designer!

In this session, you will learn:

Do you need a commercial printer?
- Pros and cons of doing it yourself
- Recommended low cost digital printers
- What type of quality do you really need?
- Quantity issues
- Design considerations

Doing it Yourself Considerations
- Type of marketing piece you want
- Hardware requirements to produce
- Software requirements to produce
- Recommended software and low cost sources

Dealing with Your Printer
- What you see on your computer vs. what you get (RGB vs. CMYK)
- Font sets
- Standard sizes
- Proofing
- Deadlines
- Acceptable color standards

Digital Camera Tips

How to sell so your customer "closes" for you!

1. How to develop the mindset of a sales champion.
   
   
2. How to build rapport with anyone.
   
   
3. How to identify what you customer wants and needs.
   
   
4. How to bring the benefits to life.
   
   
5. How to handle any objection with confidence and ease.
   
   
6. How to close like a sales superstar.

Eric Lofholm is a Master Sales Trainer who has trained tens of thousands of sales professionals nationwide. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to serve the needs of sales professionals worldwide.

• You'll have the opportunity to get live one-on-one access
  to me for one full hour every week
  
  
• You get expert advice from me and the support of a like minded community of business owners
  
  
• Here Is What's Included In Your Monthly Membership